In this guide 9 sections
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Define the paid relationship before scripting
Describe what remuneration the creator receives and what activities the creator performs as a part of the campaign. It can be various types of remuneration, but still, a performance-based rewards system implies the business deal. Thus, it is impossible to interpret the post which is paid only for the views that are considered qualified, as not being an ad post.
Define the advertiser, the creator, the campaign, and its anticipated deliverables. In case you mention a couple of brands/products in the brief, it is necessary to define the kind of the relationship that is implied by the brief. The current guide acts as a planning checklist that should be followed in practice. However, it is necessary to consult the lawyer in special cases according to the currently adopted legislative acts.
Explain the sponsorship in plain language
It is necessary to provide a plain-language explanation of the material relationship according to FTC guidelines. The unclear relationship statement confuses the viewer of the post. There are some aspects that need to be described to clarify the material relationship with the sponsor.
Don’t put the disclosure under the unnecessary link or tag. Think about how a regular viewer perceives the post ignoring description of it at first glance. It is necessary to place the disclosure of material relationship in time and on the spot in case it occurs when the promotional message appears.
Plan where the disclosure appears in the clip
Plan some area for the disclosure in the video, following the guide on editing GTA 6 clips. You need to assure good visibility of the disclosure on the phone-size screen with regard to contrast, font size, position, etc. It is ineffective to put the disclosure label under the platform controls or make it disappear before it can be read. You should put the caption right in the place where the label of the platform control does not distract the viewer from the main action.
GTA 6 sponsored content disclosure by platform
It is necessary to use TikTok's disclosure control for any promotional content on this platform. YouTube requires disclosure of the paid promotion in video details. You should use current platform guidelines, not an outdated version of the guidelines learned previously from tutorial.
However, platform disclosure controls are only one half of what is needed for the proper understanding of the nature of the post. The relevant production context should be clarified too in this aspect:
- guide to making TikTok posts for GTA 6,
- guide to making YouTube Shorts for GTA 6,
- guide to posting GTA 6 clips on X.
Keep sponsored GTA 6 claims accurate
Inclusion of the disclosure does not make it possible for an unverified claim about the product to appear true. It is necessary to talk about personal experience with an actual product in the proper way. You should tell honestly about your experience and not declare the testing of some product if you haven't done it really yet. Also, it is the responsibility of the campaign owner to provide accurate information to creators of the promotional material and point out if something needs verification.
In addition to it, the issue of claims about the availability of some product, affiliations with Rockstar or inclusion of the features of GTA 6 in some product or content should also be kept in mind in this case. Don't include the statements implying such things to your posts.
However, a product or a game-related post can still be very enthusiastic while including the claims based on personal experience.
Add disclosure rules to the campaign brief
Describe required wording of the disclosure, required controls of the platform, placement and review process. You should provide some visual samples instead of mentioning relevant policy to assure that creators can perceive the disclosure properly before production.
See the campaign brief guide and put disclosure requirements next to the permissions, creative process requirements and payment terms. Specify if creators should edit the post for the posting on a number of platforms and meet all these requirements.
Check disclosure on the live post
Check the post via the live view on the relevant social media account. Make sure that labeling, captions, platform controls settings, relevant tags and destination information have been implemented. It is impossible to inspect everything in the draft export.
Archive the post address and relevant review of it. You should apply the correction process to the post that lacks required disclosure immediately. See how it differs from the creative review of the video clip in the GTA 6 clip approval guide.
Who is responsible for GTA 6 ad disclosure
Creators require precise instructions, and the campaign owner needs the verification process. Assign the person responsible for the checking of the posts on the social network and set the communication channel for it. It is not very reasonable to ask creators to follow all the laws in general, not providing the specific assistance in creating a campaign with the certain format.
You should define the exact problem and method to solve it as a reviewer. If there is some change of the platform interface, update the requirements to the new ones in order not to require repeating the outdated tutorial in the future.
Build disclosure into your clip workflow
Integrate the disclosure into the checklist containing captions, attribution, source permission and destinations. That makes the disclosure a common feature of all promotional clips, not an addition to other responsibilities. Add the samples of the disclosure and briefing as parts of your archives.
Document your campaign and disclosure errors. It will help you in the following campaigns to avoid the similar mistakes, make promotional posts comprehensible, and help creators feel certain about the expected standards.
