Connect your brand to the GTA 6 audience
It's not relevant to have only a logo alongside the game itself. You have to begin your brief with explaining a link to an understanding viewer — an editor's setup, the event, entertainment release or an essential product in a relevant gaming context. Tell it in a simple manner and make a checklist of elements the video should consist of.
Target your audience properly. At times, a campaign created for an experienced editor requires an approach differing from what the general crowd would appreciate. Such things like location, interests, languages, and destination are defining factors of the brief. No necessity to force unconnected products to follow one creative path if there are common funds. It will allow your creators an opportunity to develop a decent piece of content, and you will have a valid basis to review submissions.
Clipping vs creator-made GTA 6 brand content
There are two ways how you can go when it comes to the creative process — use of the existing material, for which permission was acquired, and original content creation, meaning the request for a product review or demonstration. Both of those methods can suit equally well for the promotion of the same campaign, but they have distinctive preparatory steps, different permission requirements and specifications. Make sure your creator had worked with the brand, if it concerns the original content, and in case the campaign will be realized through the use of existing materials, share these assets and the description of the product's appearance.
Write brand guidelines for GTA 6 creators
It is always helpful to make your brief include all necessary materials, all optional ones and prohibited things. Provide the product name, permitted claims, destination, disclosure and visual elements. In addition, it can never harm if you explain why certain thing is forbidden if such an explanation will give a chance for an editor to make a conclusion on the matter. Instead of stating "be in line with our guidelines" try providing some examples.
Disclosures and accurate claims are the parts of the process of content development. There is no sense in dividing these points into a special document that will hardly reach your editor's eyes. If there are any restrictions connected with your product, they have to reflect them in the demonstration, without attempting to hide them while trying to attract the public. Check our disclosure guide to make sure you know all the ins and outs concerning disclosures in the campaign you want to make.
GTA 6 brand campaign budget and fees
The minimum creator rewards budget is $1,000. GTA Clipper adds 20% of that budget for campaign management; thus, the minimum budget amounting to $1,200 will be the result of your deal with us. Don't forget to mention this detail in the contract, as you have to be aware of the exact number of budget to spend on a campaign before funding it. The 20% campaign fee includes management and platform fees. Any applicable payment processing charges or taxes will be confirmed before funding.
Set the price per 1,000 eligible views, rules of counting the eligible views, period for earning money and limitations on the rewards based on the objectives of a campaign. An unreasonably low price per 1,000 eligible views can be a bad choice, in case the content will require many efforts from a creator or will be aimed at irrelevant users of the product or service. See the campaign budgeting guide, it will give you the ideas on the budget scenarios to expect. However, view calculation will help you to evaluate how much can be done using the funds, but will never estimate the distribution, sales and ROI.
Measure GTA 6 brand campaign results
Think of what you'd like to know before starting a campaign. It can be interesting for you to compare two video clips, find out which segment of the audience is responsive to the product demonstration, or simply measure the effect of creating new landing page for a campaign. It would be useful to set up such a measuring of the results prior to the publishing of your posts. Use the same names of the campaign and the links where you want visitors to go after watching the video.
Approved views are the measure of distribution and it can differ from the actual amount of unique users, purchases or increases in demands. Try analyzing separately the qualified visits and downstream action statistics of your campaign. Combine the information received by you during visits and downstream actions researches along with the analysis of the content produced, whether or not the product had been explained, whether the questions had been answered and whether the message had been delivered exactly the way you wanted. The how to measure clipping campaign performance is thoroughly described on the page provided by us, although nobody claims anything about single metrics revealing the whole truth about campaigns.
Prepare your brand team before clips go live
Any campaign needs someone to be able to answer the comments and approve the changes. Decide on that person, set the plan for the reviews, provide the access to the approved elements of the video. Check out the destination page of your campaign using a phone, to make sure that your offer corresponds to its description and your brief. Even the most elaborated video will not help, as the problems of the working page can ruin everything.
Use the tool of clipping campaign brief builder to collect and present information about your objective, the source materials, target audience, budget and the permission conditions. At this point the tool will help to create a printable brief for a campaign. This application won't automatically launch any campaigns for you. You still need to confirm the provider's setup, availability of creators and the conditions of the cooperation. Remember that GTA Clipper is an independent service; launching of the campaign using this service won't be considered as the endorsement by the representatives of the Rockstar Games or the social networks. Take a look on the clipping campaign directory.
