In this guide 9 sections
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Define what you are promoting
The streamer, YouTube channel, gaming product, or a community could produce the clips for marketing; nevertheless, they would like to sell something different in continuation. For example, the viewer has to recognize the personal style and attend the streams in the case of a streamer. The game would need some introduction, and the gaming community has to motivate joining it. For product awareness, brand clipping campaigns connect your approved content with a focused audience brief.
Use one sentence for the description of the offer and the identification of the target audience. If the description could be used for any game or gaming item, make it unique. The goal of marketing campaign is to convince the players why this brand should attract the viewers among many similar GTA-related campaigns.
Market around GTA 6 without implying affiliation
GTA Clipper provides GTA 6 marketing tools independently from their creators or manufacturers. The campaign about GTA 6 does not mean that this campaign is endorsed, official, or linked in some ways to Rockstar Games or Take-Two Interactive. The descriptions of brands in the marketing campaign should not suggest something that would not be accurate.
Moreover, it is important to separate the confirmed information from the plans. The campaign cannot use the facts about unannounced features or functions that would appear in the game someday. The pre-launch marketing guide describes how to develop useful marketing content without assumptions and hypotheses.
Set your GTA 6 campaign objectives
The clip could generate interest among potential clients; however, the further actions should be clear. Define whether this marketing campaign aims to make people watch a video, follow a streamer, visit a certain website, or get additional information about a certain product. Many actions decrease the probability to evaluate the success of the marketing effort properly.
Prepare the destination pages before the marketing process. Test their loading speed from a smartphone, and make sure that the instructions to the user are understandable. It is impossible to solve the landing page problems through driving more people there.
GTA 6 audience targeting: what interests them
Identify the preferences, questions, and problems of the target audience that could link them to your product. After that choose the kind of the content which would help to address one of them. Tutorial, response of creator, and comparison can be used for such purposes. It is necessary to pick the most appropriate content type among them.
It should be taken into account that there are different viewers of the clips related to GTA. Different people may prefer watching the clips on different topics. They could be interested not only in watching videos about some parts of the game or characters, but also in watching creators and participation in communities. The creator marketing guide helps to understand who the audience is for each type of distribution.
GTA 6 clipping vs original creator content
It would be good to use clips for your marketing purposes, when you have produced the approved material for clipping. At the same time, the content created by a gaming creator could be a preferable variant, when the information about product is explained by someone who knows it.
Discuss the comparison of clipping, UGC, and influencer campaigns, before the creation of marketing campaign. There may be a hybrid marketing strategy as well. Nevertheless, you should not combine the work on a job and payment for it at once. A creator who makes original footage and a person who clips existing footage perform different jobs.
Set your GTA 6 marketing budget
GTA Clipper allows starting a campaign with $1,000 as the creator rewards amount plus 20% of it, as the management fee. Use our campaign budget guide for the inclusion of all expenses related to marketing into its calculation, including production, rights to the use of assets, processing, and platform fees if any.
Decide which elements the marketing campaign of the first batch should test. Perhaps, you should compare two variants of introduction clip or look for the reaction of two kinds of audiences. In any case it is important to define the boundaries of testing process. Too many changes could make it difficult to interpret the results of this campaign.
Measure the whole GTA 6 marketing plan
Evaluate the source material, creative content, the way how it is distributed, its destination point and final results as a whole set. There can be low-quality results because of the problems in any part of the above described process chain. Great clip could get the wrong audience, the right people could be directed to the landing page, which is inappropriate or confusing, and valuable product could remain behind the dull introductory content.
Be consistent in the reporting definition. Do not forget about the limitations of reports, which you receive from us. The campaign analytics guide shows how to distinguish between the eligible views, likes, visits, downstream actions, and others. It would be unfair to count everything that happens in future after your marketing campaign launch.
Update your brief with campaign learnings
When the marketing campaign completes, it is possible to define which methods should continue working and which have to be replaced by something else. Collect the successful messages, customer's questions, update the asset library and summarize, what the new batch of creators should know.
You should not focus on the best-performing content alone. It is quite likely that the least viewed clip had delivered some valuable data about the clients' questions, and the highly viewed one did not fit this purpose. The goal of marketing campaign is to attract relevant audiences. This process should be continuous and improved thanks to the evaluation.
Assign the tasks in your GTA 6 marketing plan
Every task in the marketing campaign has to be assigned before it begins. Someone will prepare the approved content, somebody will respond to the questions of creators, another one will approve posts, and someone has to control the destination site. If responsibilities of participants are unclear, then you should minimize the scope of marketing campaign until you can support it.
