In this guide 9 sections
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Confirm the GTA 6 facts you can use
Prepare the list of confirmed facts concerning the new game in terms of the campaign. Follow the official announcements. Attach the date when each item was confirmed. A number of details such as release date, supported platforms, set of features and required access condition may change over time, thus the past draft version of the announcement does not necessarily prove anything.
Differentiate facts known from assumptions about your plans or speculations about the game. It is quite possible that the creator states reasonable assumptions about the future, however, it is important to show the context. It is forbidden to use the name of the announcement itself or any authoritative thumbnail in an attempt to turn prediction into a fact.
Find out why content positioning matters in a GTA 6 marketing plan.
Pre-launch calls to action for GTA 6 audiences
At this stage, you should provide reasons for engagement of the audience before the major event occurs. You can suggest that the user will subscribe to the process of your announcement, follow your efforts preparing for it, learn more about the process of creating the campaign or analyze some connected product that will help him get to know you better. Never suggest the actions that are inaccessible.
Describe the current value proposal in present tense and future plans in the future tense. If the user subscribes to the mailing list or joins the community, say what and when he will be receiving. Never hint at the guaranteed access or official information. You must prove each claim.
Build a library of approved GTA 6 assets
Compile the library of permitted images, footage, brand-related information and other material that the campaign will use. Note the sources together with the asset itself. Label all the drafts and concepts to avoid misinterpretations.
Create the design of the logo, typography, caption and responsive layouts. They could improve consistency of the campaign without strict rules on how all clips should look. Use our rights guide in order to identify potential problems in advance before creators start working extensively.
GTA 6 prelaunch content ideas without gameplay
Discuss your preparation for the upcoming announcement, answering questions, introducing members of the team and showing how the process of creating the content works. All these topics will help creators to generate valuable content about your campaign without using unreleased material. The clear description of what the campaign does will help potential creators to understand the possibilities that they have got.
Do not try to compensate for a lack of confirmed material by filling the content calendar with speculation. Instead, you had better say nothing than provide an unsupported promise. Our content calendar guide will teach you how to split planned content between confirmed and non-confirmed.
Rehearse your GTA 6 launch content workflow
Rehearse your campaign on the basis of the permitted material. Find out how much time passes from the delivery of the source material till the editing, reviewing, publication and submission. Verify that creators understand briefs and reviewers are capable of finding the required files and posting URLs. These rehearsals will help to detect weaknesses in the process of content production that can easily be overlooked in planning documents.
Do not confuse rehearsals and predictions of your performance in future campaigns. The idea of rehearsing is to test the process. Record all arising questions and improve the instructions accordingly. Follow the campaign brief guide for format of instructions.
Plan for GTA 6 announcements and date changes
Your plan of actions must take into consideration the possibility of changes in the date of announcements, lack of certain assets, technical issues or unforeseen reaction of the audience. You should figure out whether the content could be postponed or it depends on particular announcement and have a permitted holding message prepared for controlled destinations.
Make sure that creators will understand where and how they could get the update. Never rely on private messages sent to particular people. If something goes wrong, let the creators know the procedure of processing already accepted content according to the agreement. It is always better to prepare yourself properly and decrease the necessity to create special rules for financing and reviewing.
Set a GTA 6 pre-launch test budget
Prepare the plan that allows the team to learn the messages and processes. The minimum creator rewards budget for a GTA Clipper campaign is $1,000 with 20% additional management fee. Take all expenses for production, licensing and third-party services into your overall budget.
Get to know more about how to calculate a clipping campaign budget before trying to interpret CPM value as the guaranteed coverage. Although the coverage of the prelaunch campaign could be poor, you could consider it highly valuable due to the possibility to learn more about your problems and audience. Specify the purpose of this campaign clearly before making any post.
Prepare your GTA 6 campaign landing page
Check your website, profile or community that will be used by the audience of the clips created for the announcement of your game. It must be clear what your current status is and what will be the next step accessible for mobile visitors. Do not forget to update the content, delete broken links and outdated data. You cannot make a good video clip cover the badly edited webpage.
In case you plan to receive the contacts from the creators, specify for what purpose you will use them and use an appropriate way to receive this data. Do not try to gather this data via direct messages informally. Fulfill public promises of the campaign in accordance with your abilities.
GTA 6 launch marketing checklist
Before the launching check once again all known facts, assets and their permissions, instructions to creators, access to accounts, rules for disclosures, links to destinations and budget rules. Delegate a responsible person for verification of each point. A checklist is useless if there is no one to solve arising problems.
After the first posting wave wait for a little bit to inspect published content and reactions of the audience. Do not start to launch extensively until you have fixed all misunderstandings. Preparation for prelaunch is relevant if it results in a smooth and precise process of your further work.
