In this guide 9 sections
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Clipping, UGC and influencer marketing defined
Clipping uses the footage created legally already to make shorter clips. UGC within a campaign is likely to mean producing new content: an explanation, a demonstration, or a personal introduction to a company. An influencer campaign provides you with access to a creator's existing community via his distribution.
They can actually overlap in practical aspects of their use. For example, the creator himself produces a new clip, uploads it to his account, and shares it with you to use. The point is in what production and distribution roles a campaign involves.
When to use GTA 6 clipping
When the creator has already made his engaging highlights, there might be no need to create new content at all. Clipping will be a tool to work them in for short-feed campaigns. It can also suit the campaigns when the reactions and explanations come naturally with the creator's videos.
Still the source should possess permission, relevant context and proper quality. Even very long source footage does not guarantee many good clips. You can use our guide about clipping GTA 6 streams in order to learn about this process.
When to use original GTA 6 UGC
Sometimes you may need a demo or an explanation or a certain answer of your offer to the target audience. And the existing footage cannot contain a relevant message at all. Then it is easier to make a clip rather than make up something unrelated.
It is necessary to provide a description of the process, including the scripting, shooting, necessary assets and edits. And do not assume that producing the file also includes publishing it. Distribution can be independent from the creation or combined in one order. Pricing should depend on the process itself.
When to use GTA 6 influencer distribution
An established audience of a certain channel might be useful for your campaign. This asset is different from the job of finding good snippets in the source material. It is necessary to evaluate the recent materials, creator's ability to present your offer to his audience and the audience itself.
See our detailed guide about influencer hiring for GTA 6. And do not think that simply being aware of how many subscribers the person has makes him or her appropriate for you. Sometimes small-profile channels can be better for your purpose than much larger ones with low match.
How to pay for clipping, UGC and influencers
A flat fee can cover production of the certain product. The distribution fee can grant you access to the channel. CPM payments can correlate the price with the number of views generated. Retainer contracts may cover repeatable work. But the hybrid models should be covered separately.
Before using CPM to cover the unclear production budget, see our guide to CPM rates and payout calculations. It is important for you as the owner, and the creator as well to understand what type of work gets the flat payment and which one is tied to performance.
Content rights across each model
A contracted clip may give you the rights to publish the final file and not include raw materials, ads or reusable rights. The creator's appearance implies some further restrictions for using the asset. There is the necessity of outlining channels of the campaign, time period and commercial usage.
To arrange the list of the necessary rights, use the article about our GTA 6 rights guide. No assumptions should be made concerning a single fee for unlimited use of all types of materials. Music, footage by the third party, logos and contributions may require their individual usage conditions.
How to run a hybrid GTA 6 creator campaign
One model might give you an exclusive right to create an original explanation and let qualified clippers create shortened versions. The other one may combine highlights from the stream with the introductions of creator. It is important that the structure should be built around the campaign's message, but not unnecessarily.
Decide which of your assets can be used multiple times. And establish the attribution principle. Then give these instructions to each category of creators you work with. Our guide about clipping campaign brief may be useful to design your campaign.
Compare results across content models
The original production can be analyzed in the view of its quality, appropriateness and correspondence to the brief. The distribution should be evaluated by the reach and audience response to it. Performance campaign should be rewarded appropriately to be evaluated properly. These evaluations are related, but different.
Do not compare the models of different nature because one of them brought more viewers in comparison with the other one. The factors affecting outcomes can be many: a source, an audience, offer and so on. You can use our guide about clipping campaign analytics to estimate success.
Choose the simplest model for your campaign
List the assets you have, the message you want to communicate, the target audience, and the rights you need. When the relevant source already exists and delivers the message correctly – only clipping is needed. When the message needs some production – allocate budget to it. When it requires reaching an audience, plan for distribution too.
Whatever your case is, any campaign can contain one or more types of the campaign models we discussed here. The point here is that any creator participating in a certain campaign should know what to do, how it gets approved, and how it gets paid.
